Wednesday, June 17, 2015
Dave Broome from The Briefcase
You walk outside. There's $101 thousand dollars sitting in a briefcase. What do you do? Who do you call? How do you spend the money? What if you've been instructed to give it away. Fro the iHeart Radio Studio I'm Unplugged and Totally Uncut with the Executive Producer of CBS's The Briefcase Dave Broome
All across America, families are finding ways to get by with less - putting off ballet lessons and football camp for their children and vacations and retirement for themselves. They are stretching their dollars and rising to the challenge of shrinking paychecks. Many folks have become stronger in these tough times, surviving on love, finding humor and deepening their faith. THE BRIEFCASE will follow two deserving families that have been dealt a tough hand. They will be given a briefcase with one hundred thousand dollars inside, and face a life altering decision. They can keep all of the money, some of the money, or none of the money. Whatever they don’t keep will go to a family in as much need as they are. What they don’t know is that the family they are considering giving money to was also given a briefcase.
THE BRIEFCASE is a social experiment that will make you question what really matters in your life…
For our two deserving families, the money could change their lives, but the journey will change everything.
The Briefcase has been misrepresented as “pitting poor people against each other,” referred to as “poverty porn” and likened to “The Hunger Games”… which is not the case at all. In the series, the $100,000 is a catalyst and becomes secondary to the journey of these families. It is raw, emotional and inspiring because these incredible families look beyond their own needs and extend a helping hand to complete strangers because they want to… not because they have to.
Below are the links to the media coverage, the first two episodes, and some of the conversation happening on social media around the series. The premiere drew over 7 million viewers last week and was trending on Twitter throughout the premiere.
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