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August 28, 2020
Do you remember the day when the workplace was flooded with the constant need for new ideas and Decision Makers made it a point to call you out for not having one? I had an OM once whose daily routine was to step into the recording studio and want to see what my ten newest ideas were. He wanted to know where I was going to lead advertisers and what new steps could be created to generate an interest with impatient listeners. On this podcast episode we’re going to talk about ideas and how they appear and disappear all too quickly. I used to think many of my ideas came from what I would dream. You know like the song Satisfaction from the Rolling Stones. Poof! In the middle of the night! Keith Richards had this brilliant landscape of sound. Research shows that thoughts that come to you through dreams are in reality a moment turned into the realization of a situation. Because I needed to have those ten new ideas by morning I’d stay up late into the night writing everything that moved through me. Not healthy. A creative mind picks up the nasty habit of always wanting to work. As the years and chapters have aged, the pressure to be inventive is self-driven. Which means I require myself to put any and all ideas on the path. Fail or victory. Take a step in whatever direction the idea may lead you toward. Sounds insane right? Which is why I rely so heavily on meditation. Keeping the head and heart clear brings connection. There’s never a message or great idea that arrives from a far far away universe. The willingness to meditate by way of Yoga Nidra unlocks the blocks and brings forward a new direction that’s designed to materialize before being delivered. My personal worry is how others are working their creative journey during these Covid-19 days. Having a home office or collaborating with fewer people at the business has to be playing mind games on the process of progress. You may not have an OM that expects 10 new ideas everyday but no business can survive without creativity. Take the new Snickers commercial as an example. The man walks into the room filled with guests wearing a pair of white undies. He’s unbelievably embarrassed then says, “I thought we were doing game night on Zoom.” Connection! An idea that was strong enough to materialize. Was it created in an office or at home? Did it generate from a dream? Learning how to build ideas forward is an exercise we all need to practice daily. Back to the origin of the conversation. Why is it that great ideas are so easily forgotten? Through personal experience it’s because the only time most people are asked for ideas are during times of challenge and trouble. Set that idea in the center of the home office environment where collaboration isn’t physically present and how does an idea have a fighting chance to survive when it requires hands on attention not a digital moving picture where the imagination of the partner on the other side is blindsided by home schooling and whatever else life seems to be inviting. Challenge yourself every day to create new ideas. Keep that muscle in shape. Success is achieved through a healthy creative mind.
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