Pod-Crashing Episode 53

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Pod-Crashing Episode 53 The Writing Instrument
Making your voice last longer than a three hour Capitol building protest.  We’ve all seen the 5 o’clock news and saw in the end that decision makers weren’t moved. 
I posted on Facebook.  Sometimes we have to be reminded of how important a Writing Instrument is.  We can easily get lost in a sea of protest banners and other people’s loud voices without realizing that you were will probably never be recognized for being there. 
With a Writing Instrument you can release you.  Then take it to a long lasting podcast or blog.  The reach is well beyond a protest on the streets of Anywhere America.  Be your own leader and locate your voice in an age where its time that you accept the role of being a leader.  Pick up a Writing Instrument and start a movement. 
Ok… let’s get serious.  Another great reason to add Podcast Magazine to your frontline of gaining access to unending content is to learn all you can about truly participating with where your voice can make a difference.
The founder of the magazine recently unveiled valuable information about the reality of where podcasting presently stands.
There are officially 1 million podcasts available.  Wow!  Sounds like we should be shouting in the streets like a wild party on Saturday.
Not according to Steve.  While other industries find such a place on the map as a victory the truer picture of is has become two different faces.  Of those 1 million podcasts only 47% are active.  So that drops the number down to 470,000.
Wait…  Out that number only 46% have more than ten episodes.  Which we talked about on this very podcast in the early days.  I called the episode Unlucky 7.  It was inspired by how I was seeing most getting into podcasting barely making it to their seventh episode. 
So according to Steve Olsher’s report there are in essence 216,000 podcasts proving to have longevity.  Which he sees as the perfect opportunity to keep pushing your podcast forward. 
Stephen does predict that by years end there’ll be 1.5 million podcasts, which he sees turning into a huge billion dollar business.
Why wouldn’t you support the cause by participating with the movement?  Yes there’s a lot of pressure being put on podcasters living up to the performance but you can push through it by showing up more than ten episodes a year.  Know what podcasting is.  Grow with where podcasting will be tomorrow.  Reach beyond the moment and be heard.
Don’t do just a sports show with last nights scores.  Build your connection with stories that can still be heard ten years from now.  I get it binge watching television is a hot issue but make it real by keeping it locked on forward motion.  Podcasting isn’t really about what’s happening Now.  Maybe, if you’re lucky ten people might check in for a daily Hollywood update.  Two weeks from today they’ll be labeling you old news. 
So what’s the moral of the story?  Podcasting is a tough life.  We’re all struggling to get through this Coronavirus mess.  Gotta keep the episodes fresh and using Zoom, Skype and Google Meeting aren’t giving you that edge of perfection.  You’ll never be great at this business until you listen to the radio like a listener.  If everything you’re doing in a production room is how you think they’re picking up your podcast, you’re 100 miles off the path.
The trustiest moment of the spoken word is right now.  If you do your homework and showcase a little love for promotion your message will reach the people you’re trying to affect.  Social Distancing will never go away.  Which means the best way to be up close and personal with your daily listeners is to speak their street. Know their language.  Lead because you’re one of them and not someone trying to tell us how we should feel.