Pod-Crashing
Episode 61: Keeping It Local With Pete Kaliner
Podcasts are
no different than snowflakes. There are
no two the same. They may resemble each
other. The same intensions at hand. Probably the same listening audience. It’s still
impossible to call them the same.
Making each podcast
unique are the captains running the ship.
Their visions. Ambitions. Connections
and reactions. All four play a huge role
in shaping the final stages of how you want your podcast to grow.
I prefer to
stay completely away from local issues and sales probably because when I first
leaped into this circle of podcast love, the pioneers leading the way in 2012
were hooked on how far we could reach without putting focus the local street.
I was told
to stop acting like a radio station.
I still pick
up on that vibe with the enormous amount of Podcast promoters doing all they
can to score your business. Every letter
and conversation clearly states how important it is to reach. They promise more new listeners, more sharing
and longer term impact.
Then I bump
into fans and followers of Matt Burton from Lincolnton, NC and Pete Kaliner
from Asheville. Both are super serving local.
Matt with Hometown Radio and Pete with statewide politics. Which he believes is extremely important
during these days of the massive numbers of those reaching.
Both Matt
and Pete capitalize on being local by giving their advertisers an opportunity
to move product. Whereas my advertisers rely
on promo codes and other methods of attracting listeners several hundred miles
from the storefront.
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